Training available in German and French. English upon request.
The market landscape is changing rapidly. Today, companies are facing profound transformation driven by new technologies such as artificial intelligence (AI) and automation, as well as geopolitical and economic shifts that are reshaping existing markets.
To remain competitive and secure sustainable growth, organizations must act with agility, develop a deep understanding of their target markets, and continuously evolve their product and service portfolios. A key success factor is the systematic acquisition of new customers and the expansion into new markets.
This practice-oriented open B2B training program prepares professionals and executives for modern business development and market entry activities. Participants learn how to identify market changes early and translate them into effective growth strategies.
After completing this training, you will be able to:
plus VAT
This intensive training program combines solid theoretical foundations with hands-on application. You will learn proven methods to analyze your target market and to design an effective go-to-market process.
Through interactive workshop sessions, participants work on their own real-world business challenges. The outcomes are immediately applicable in daily business operations, enabling fast and sustainable implementation.
The training is delivered in German and French. English-language sessions are available upon request.
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If your preferred date is fully booked, please contact us so we can add you to the waiting list.
