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StratMa News

November 12, 2015

CES 2016 Automotive Show Report

Autonomous Driving dominates the automotive space at CES 2016

The automotive show floor at CES 2016 was the biggest in its history: 9 automotive OEMs, 115 automotive technology companies and 25% growth in automotive show floor exhibits compared to CES 2015. Therewith CES beats the North American International Automotive Show in Detroit, which traditionally takes place the week after CES.

In 2016 autonomous vehicles were the dominant theme in the automotive show floor. With the objective to have in 2020 partially or fully autonomous vehicles on public roads, automotive OEMs presented their next development steps. Key to safely navigate self-driving vehicles are high definition maps and real-time environment scanning capabilities as today’s GPS provides only 10 meters accuracy.

With help of artificial intelligence and deep learning vehicles improve their driving capabilities over time and become better “drivers”.

Also the vehicle interior undergoes major changes with big screens, adapting screen content and changing screen position depending on driving situations, a minimum of buttons replaced through touch, gesture and voice recognition, steering wheels that retract and seats that drive into relax or sleeping position.

The “CES 2016 Automotive Show Report” gives an overview of major automotive announcements and technical developments and evolutions in the automotive space revealed at CES 2016. The report is unique in its presentation as besides illustration through photos on all pages, nearly all chapters are supported with video material making content more comprehensive.

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CES 2016 Automotive Show Report

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